OUR STORY
OUR STORY

The story of Bamboo Basics

At Bamboo Basics, we believe that good clothing starts with a good feeling. We choose bamboo because it's incredibly soft on your skin and durable. Behind our products is a small, dedicated team that works with an eye for detail and a passion for quality. And the best compliment? You'll hear it from our customers themselves. Their experiences and appreciation complete our story – and give us renewed energy every day to keep going.

Our vision

Our vision: We believe that ultimate comfort is the foundation of every day. With basics that make your day more enjoyable from morning to night, we set the standard in comfortable underwear – through innovative materials, a perfect fit, and more conscious choices for people and the environment.


We know there's still a long way to go, but we're making determined and motivated steps in the right direction. Read here about the choices and steps we're taking.


Better Everyday
Bamboo Basics is part of HVEG Brands Group BV, which in turn is part of HVEG Fashion Group. At HVEG Fashion Group, we strive to find a balance between people, planet, and profit. That's what drives HVEG. To get better every day. To prepare for tomorrow. Step by step, bit by bit. Curious about the steps being taken? Read the Better Everyday Report 2024.

Bamboo Basics Timeline

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Bamboo Basics Timeline

Bamboo Basics Timeline

2019

Bamboo Basics was founded by the HVEG Group. With the goal of making comfortable basics accessible, Bamboo Basics was created as part of HVEG's mission to develop innovative and responsible brands.

2021

Best Product of the Year 2021-2022. In the "Best Product of the Year Netherlands" competition, consumers can rate products. The concept originated from the desire for consumers to share their opinions about their favorite products. The goal of the competition is to give consumer products positive media attention. Products are assessed based on various criteria. The winners are awarded for achieving the highest scores on the aspects of a product considered most important by consumers.

2022

The first LCA report was conducted for the Bamboo Basics T-shirt. This documented the product's environmental impact and marked a significant step toward transparency and sustainability.

2023

Bamboo Basics launched its first baby collection and the Circular Made collection. Customer service was also established, and the brand joined Thuiswinkel, a confirmation of its reliability and quality.

2024

Bamboo Basics launched a new website and began a partnership with Monta. We transitioned to organic cotton certification and began our B Corp journey. We also attended the Shopping Awards gala and won the 2025 Shopping Awards in the Underwear & Swimwear category!

2025

Bamboo Basics introduced the Lounge and Pyjama collection, expanding the range with comfortable basics for the home.

Why bamboo?

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Why bamboo?

The benefits of bamboo for you

When you think of bamboo, bamboo clothing probably doesn't immediately come to mind. Yet, clothing made from bamboo is incredibly comfortable to wear. It's also an environmentally friendly option! Below, we've listed all the benefits for you.

Silky soft

The bamboo fabric drapes softly and feels silky smooth. The texture has no hard or sharp parts that could irritate the skin. This is due to the rounded surface of the bamboo fibers. A high level of comfort!


Underwear should feel like a second skin, which is why many of the Bamboo Basics items are seamless, which provides even more comfort.

Hypoallergenic

Do you have sensitive skin or suffer from allergies? Then bamboo underwear is perfect! Bamboo is hypoallergenic. An allergen is a substance that causes allergic reactions in people. Hypoallergenic means that there are fewer substances in a product that you can have an allergic reaction to.

Thermal comfort

Bamboo textiles are warming, but are also breathable. In summer, bamboo has a cooling effect and in winter it is warmer than cotton. The open structure of the fibers ensures this. This thermo function works for both warm and cold periods. This means that you can also enjoy your favorite bamboo underwear in colder periods.

UV protection

If your body is exposed to too much UV radiation, this can have negative consequences for your health in the long term.


Bamboo fiber is known for being naturally densely woven, allowing less light to pass through than many other materials.

Quality

Despite their softness, bamboo fibers are strong, giving the clothing a long lifespan. The fabric doesn't wrinkle, is anti-static, retains its shape, and is machine washable. You can wash your Bamboo Basics items often without any loss of quality.


We focus on basic styles in high-quality, fashion-forward colors. This ensures that customers can enjoy our items for a long time and won't tire of them quickly.

Absorbs more moisture

Bamboo absorbs up to 70% more moisture than cotton. This makes a bamboo T-shirt anti-sweat. The micro-perforations and hollow bamboo fibers ensure that moisture is quickly absorbed and evaporated. This keeps the clothing feeling dry, even during exercise.

Team Bamboo Basics

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Team Bamboo Basics

Team Bamboo Basics

Bamboo Basics has a small team that works hard every day to make our vision a reality. I'd like to introduce everyone here.

Martine - Team Tamer

Manages the team, the budget and all important things as if it were child's play

Marjolein - Retail Rockstar

Knows every customer, every order and every shop floor

Archana - Purchase Pro

Spot ideas and transform them into products you want to have

Emma - Green Getter

Buy the most beautiful collections and make sure the world also becomes a better place

Nicole - Marketing Maestro

Conducts campaigns as if they were a symphony – without any false notes

Reviews

What do customers think? +
BLOG

Read more about the benefits in our blog.

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